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Global Design Range Electrolux

Electrolux Global Design was developed in order to bundle Electrolux’
vast brand portfolio under one paneuropean design. It was crucial
to translate the brand values into recognizable signature elements,
which could be applied across all white good ranges.

Images courtesy of Electrolux
Design Credits: Angelo Santarossa and Patrick Speck

The Electroux refrigerator range demonstrates how a common design-DNA can merge different products to a family.

The door endings became a prominent design element with flowing lines and rich material trims.

The gasket-breaking handle proves that universal design can be also beautiful and sleek.

The DAC (Dynamic Air Cooling) is a ventilator which distributes cold air evenly within the interior of the fridge.

The transition from old to new handle design visualized within three steps.

A foam model of one of the first variants of the entry-level door handle.